sleep by PAX
Brief
Create copy for the soon-to-be-launched sleep by PAX, a new pod intended to help consumers sleep better. Highlight the findings of the 2-year, in-house study that informed the creation of the pod, as well as the limited edition PAX dream Era device.
Requested Deliverables
Blog posts highlighting the product and sleep study (see next project)
Emails announcing and following up on the product
Social posts (teaser, announcement, retailers, consumers)
sleep by PAX landing page at pax.com
Blog Post - Product
Americans are in the grip of a sleep crisis, with 1 in 3 adults experiencing trouble sleeping. The problem is so pervasive that the CDC has described it as a public health epidemic. There are a number of factors contributing to this issue, from stress and screen time, to work and all-around busy lives. Sleeplessness has given rise to an industry based on potential solutions, both technological and natural. The intersection of these two worlds is where PAX has been a leading force since its founding over a decade ago. We are proud to present sleep by PAX, the latest addition to our cannabis lineup.
sleep by PAX is a product unlike any other, formulated to deliver faster, deeper, more restorative sleep, and it’s backed by real science. Continuing our tradition of providing exceptional experiences for our customers, PAX has applied our standards for quality and data-driven innovation to the issue of sleeplessness. Using biometric and validated psychometric instruments, PhD researchers at PAX conducted an in-house study with rigorous, controlled trials. Common cannabis shorthand has us believing that indica is the strain for slumber, but after 2 years of research, PAX has determined that choosing a strain because it’s an indica isn’t likely to result in better sleep. Rather than focus on higher levels of CBN, PAX explored how cannabinoids and terpenes work together to provide the peace and rest so many are seeking.
The result is sleep by PAX. Scientifically formulated to deliver faster and more restorative sleep, without the next day grogginess, sleep by PAX is here to help you fall asleep faster, rest better, and wake up more refreshed. Available in the compact form of a pod, ensuring that its benefits take effect quickly and easily, sleep by PAX is a convenient way to rest easy. To celebrate its release, PAX has also created the limited edition dream Era. Exclusively available in dispensaries in CO and MA, the one-two punch of sleep by PAX and the dream Era will have you saying goodnight to bad sleep.
*Based on an in-house study using biometric and validated psychometric instruments. For more information, visit pax.com/sleep. The FDA has not evaluated or approved these statements. This product is not intended to diagnose, treat, cure, or prevent any disease. Use only as directed.
Announcement Email
Subject: CO & MA: sleep by PAX is here.
Pre-Header: It’s the sleep aid of your dreams.
Header: Rest easy, cannabis lovers.
Body: PAX is proud to present sleep, our newest pod for the Era. Created to help you fall asleep faster and stay asleep longer, sleep is the result of 2 years of research and formulation. To celebrate the launch of sleep, we’re also releasing the limited edition PAX dream Era. So pop the sleep by PAX pod into your dream Era and say goodnight to bad sleep. Available exclusively at dispensaries in CO & MA.
Follow-Up Email
Subject: Tired of waking up exhausted? sleep by PAX has you covered.
Pre-Header: Enter your Good Sleep Era.
Header: The new science of sleep.
Body: Two-thirds of American adults are plagued by bad sleep. To combat this growing issue, PAX has developed sleep, the first pod of its kind to help you fall asleep faster, stay asleep longer, and improve the overall quality of your rest. Backed by years of research, this fast-acting pod is a dream come true for restless sleepers. Pair it with the limited edition PAX dream Era and you’ll be in Slumberland before you know it.
Social Posts
Teaser Post Options
sleep by PAX: 420 is the number for slumber.
Tired: You. Wired: sleep by PAX, coming soon to CO & MA.
Rest easy, CO & MA cannabis lovers. sleep by PAX is coming soon.
Announcement Post
sleep by PAX is here to put an end to your sleepless nights. Fall asleep faster, stay asleep longer, and wake up more rested. Pair it with the limited edition PAX dream Era and say goodnight to bad sleep. Available exclusively at dispensaries in CO & MA.
Retailer Post
50 to 70 million American adults suffer from sleep problems. Give them some relief with the new sleep by PAX pod, made for the Era. Fast-acting and scientifically proven to improve sleep quality, it’s now available exclusively in dispensaries in CO & MA. Also available: the limited edition PAX dream Era.
Consumer Post
Rest easy, troubled sleepers in CO & MA. sleep by PAX, the answer to your bedtime prayers, is now available in dispensaries. Formulated to improve the quality of your sleep, it’s a dream come true for cannabis lovers.
sleep by PAX Landing Page
We could all use a good night’s rest. Poor sleep plagues over a two-thirds of Americans, leading to increased risk of heart disease, diabetes, dementia, depression, obesity, weakened immune systems, and accidents. In a world of sleeplessness, the new sleep by PAX is the stuff of dreams. Made for the Era system and backed by 2 years of research, formulation, and study, this fast-acting pod is designed to help you fall asleep faster, stay asleep longer, and wake up more refreshed. This proprietary blend of cannabinoids and terpenes has been exhaustively tested and vetted, continuing PAX’s tradition of marrying the best of science and technology with a true love of the plant. Available exclusively in dispensaries in CO & MA.