Cheetah Technologies, Inc.

As the first and sole User Experience Researcher at a startup restaurant supply company, my work allowed me to utilize my previous culinary experience to dig deeper in user interviews and advocate empathy for our users. Looking back, I believe I could have benefitted from a bit more structure in my first research role, as the day-to-day reality of an emerging startup can be chaotic, but I relished the opportunity to work for a company dedicated to improving the restaurant supply experience, and I am proud of the efforts we made for the industry.

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Just In Time

What do users think of the service expansion?
Gathering user feedback on a new feature and product category designed to expand Cheetah’s catalog and connect users with local and specialized purveyors

Membership Benefits

What do users think of the Cheetah Plus membership program?
Gathering user feedback to reassess membership perks, revamp the program, and boost subscription rates

User Personas

Who uses Cheetah?
Identifying key characteristics and traits of the current user base to increase empathy, inform value , and uncover areas of opportunity

Inventory-as-a-Service

How might Cheetah best design and present the software?
Gathering user feedback on a proposed new feature through direct interviews and asynchronous, unobserved testing via Maze