PAX Diamonds
Brief
Create Massachusetts-specific copy for the new PAX Diamonds pods. Highlight the purity and potency of the product to appeal to current and potential consumers.
Requested Deliverables
Emails (teaser, announcement)
Social posts (announcement, follow-ups)
Teaser Email
Subject: Coming soon: PAX Diamonds (diamond emoji)
Pre-Header: Make your summer sparkle with PAX Diamonds: 100% all-natural, high-potency THC
Header: The Massachusetts summer shines bright
Body: The sun is out from Pittsfield to Provincetown, and summer is just around the corner. Make the days shine brighter with PAX Diamonds. Derived from local flower, each pod delivers 85%+ THC for an all-natural, highly-potent cannabis experience. Coming to a local retailer soon.
Announcement Email
Subject: PAX Diamonds are now available in MA.
Pre-Header: Fenway isn’t the only great Diamond in MA.
Header: Diamonds are foreva, kid.
Body: The wait is over. PAX is excited to bring Diamonds, our newest pod for the Era system, to Massachusetts. The purest form of THC, 100% cannabis derived from local flower and free from non-cannabis additives. Available in 6 cultivars, each 1g pod boasts 85% THC for a naturally potent experience. At only $70 per pod, you can get more bang for less bucks. Put away that dull winter weed and add a little more sparkle to your fun in the sun.
Announcement Social Post Options
Hey Massachusetts - take a permanent vacation from mids. PAX is bringing high-potency THC to MA with Diamonds. 100% all-natural flower for a 100% better cannabis experience. To find your closest PAX retailer, click the link in bio.
To commemorate 5 years of legal cannabis sales in Massachusetts, PAX is giving you Diamonds. Derived from 100% local flower, Diamonds are all-natural and highly potent. This summer, give yourself Diamonds. To find your closest PAX retailer, visit the link tree in our bio.
Follow-Up Social Post Options
Massachusetts, put away that dull winter weed. Diamonds are shipping up to Boston. And Worcester. And Salem. And Springfield. And Quincy…To find your nearest PAX retailer, visit the link in our bio.
Massachusetts, make your summer shine bright with PAX Diamonds. 100% cannabis derived from local flower, these naturally-potent pods provide 85%+ THC for the most Highly Revered experience on the market.