Jon Gabrus x PAX Era
Brief
Create copy to support the collaboration between PAX and comedian, writer, actor, and podcaster Jon Gabrus. Highlight his cannabis bona fides, the new, custom device, and PAX’s history of collaborating with style setters, zeitgeist creators, and vanguards of art, fashion, comedy and entertainment.
Requested Deliverables
Product sell sheet
Emails (product announcement and follow-up)
Social posts (announcement and follow-ups)
Blog post for pax.com
Product Sell Sheet
MSRP: $35
NEW LIMITED EDITION PAX ERA
PAX has collaborated with entertainer (and stoner) Jon Gabrus (High & Mighty, 101 Places to Party Before You Die, Comedy Bang! Bang!) for a custom PAX Era.
The new “High and Mighty” custom Era features Gabrus’s mantra, High & Mighty, emblazoned on one side; the other boasts a pop-art pictorial collage of some of his favorite cannabis pairings.
Announcement Email
Subject: PAX x Jon Gabrus custom Era
Pre-Header: Be high (and more than a little mighty)
Header: Trust the comedy King of Cannabis
Body: Jon Gabrus is a comedian, actor, writer, and podcaster - you probably know him as that guy from that thing, like podcasts High & Mighty and The Action Boyz, his appearances on Comedy Bang! Bang!, and the HBO hit 101 Places to Party Before You Die with Adam Pally. Now you can add “PAX Collaborator” to the list with his new, custom PAX Era. Gabrus’s mantra, High & Mighty, is emblazoned on one side; the other boasts a pop-art pictorial collage of some of his favorite cannabis pairings. There’s something in there for everyone, and even if there isn’t, at least you have your love of PAX in common. Pick up a custom Jon Gabrus High and Mighty PAX Era today.
Follow-Up Email
Subject: There’s still time to get High & Mighty.
Pre-Header: Jon Gabrus x PAX Era is now available.
Header: A comedy and cannabis collaboration made in heaven.
Body:Jon Gabrus loves fun, cannabis, and PAX. The new Jon Gabrus x PAX Era collaboration highlights all three. Featuring art that showcases even more of the comedian’s wide variety of cannabis-enhanced loves, it bears his mantra, High & Mighty. Pick one up today and head to the beach, hit the gym, or roll a new D&D character. Pick up a custom High & Mighty PAX Era before they’re gone.
Social Posts
Announcement Post
The new PAX x Jon Gabrus custom Era will have you feeling High and Mighty this summer. Pairs well with: video games, the beach, the gym, everywhere, everything. Get your custom Jon Gabrus PAX Era today.
Follow-Up Posts (many of these reference his podcasts and comedic persona)
Get High & Mighty this summer with connoisseur of comedy and cannabis, Jon Gabrus.
Everyone gets to be High & Mighty.
Get High(er). Stay Mighty.
Celebrate 710 all the way from Babylon to Rockville Center with Long Island’s 3rd-favorite comedian, Jon Gabrus.
From the south shore of Nassau County, Long Island, standing (PAX Era height) inches, (PAX Era weight) ounces, it’s the Jon Gabrus custom PAX Era.
It’s me, your vape. The #1 vape boy. The Jon Gabrus custom PAX Era is here.
Pick up a Jon Gabrus custom PAX Era. I mean, look at him. He knows a good time.
There are two shadow wolves inside of you. They both love this Jon Gabrus custom PAX Era.
*talking to my dog in the Beastmaster voice* Now I have my Jon Gabrus custom PAX Era.
Blog Post for pax.com
From day one, PAX has been a unique voice in the cannabis world, pushing boundaries and setting new standards. We’ve always taken pride in collaborating with other tone-setters and creators, from art and music to fashion and entertainment. PAX unveils its next creator collaboration: the High and Mighty PAX Era by comedian Jon Gabrus. Gabrus is many things: a comedian, a podcaster, an actor, a writer. He is, perhaps above all else, a cannabis enthusiast (to put it lightly).
From his podcasts High & Mighty and The Action Boyz to his show 101 Places to Party Before You Die, Jon makes no secrets of the things he loves. “High and Mighty is the name of my podcast, but it’s also a pretty solid life mantra for me. I am a big strong stoner who has a lot of opinions that I can get rather High and Mighty about. So that’s how I want you to feel after you rip from my custom PAX Era.” Bringing cannabis into the mix enhances his favorite experiences, from podcasting and video games to lifting weights and Speedos at the beach. “I included some imagery of my favorite cannabis pairings, all things that go very well with a nice pull from the Era (to be fair, the Era would have to be 200 feet long to REALLY include everything that is better with cannabis).”
The custom era features designs by artist Matt Braun, a rugby teammate of Gabrus. One side bears the name of Gabrus’s podcast and mantra, High & Mighty, while the other is a cool, pop-art pictorial collage of some of his favorite things to enhance with cannabis. When you’re about to partake in one of these activities (or really any activity you love), don’t forget your custom PAX x Jon Gabrus Era, and get a little High and Mighty yourself.